Strategic positioning for startups - Learning from INLEO

The past few weeks of getting active in this space have been a real school experience. I thought I understood what money was until I started unlearning and re-learning in the curse of interacting in the Inleo and Hive community. I have taken some good time to study the $LEO ecosystem and tried to follow the evolution of the innovation and growth of the project to where it is, one denominator is visible, and that is Strategic positioning.

Image for SURGE and LSTR listing on Base

Starting a business is exciting, but one big question every startup faces is: “How do we stand out from others?” The answer is found in something called strategic positioning. This simply means deciding where your business fits in the market and how you want people to see you.

Let's think of it like this: "If the market is a busy marketplace, strategic positioning is choosing the right spot to place your stall so that the right customers notice you and choose you instead of the stall next door."

The above is just what has made INLEO look quite different and earned the admiration of many, including myself, who joined Hive and got a bit active a few weeks ago. I can say, LEO is not the best project in the crypto right now, but it is making some good waves.

Yesterday, I spoke with one of my friends who is a Thorchain maximalist, and I heard him mention LEODEX as his preferred swap interface for Thorchain-only swaps. Perhaps he does not know much about INLEO (as I discovered in the conversation) but we cannot separate LEODEX from INLEO because of the LEO token that is their common denominator.

Strategic positioning is about making clear choices such as:

• Who do you want to serve? (your customers)
• What do you want to offer them? (your products or services)
• Why should they pick you and not someone else? (your difference)
• When you answer these questions, you are already positioning your startup.

The above questions have been clearly answered in the LEO economy recently, and as it positions to launch LSTR and SURGE on Base, a lot is poised to happen.

LEO has clearly defined itself as a Bitcoin-like asset but with much utility than Bitcoin presently lacks. With just 30 million capped suppply and the focus on making its resent known in "relevant" blockchains, LEO has positioned itself for the right exposure that will drive its market cap. to Billions soon. Like I will say, the team is brilliant and visionary.

The lessons I have learnt are that positioning your start-up implies:

• Knowing your market
• Crafting your value promise
• Differentiating yourself (Are you the cheapest? The fastest? The most convenient? The most reliable?) Pick one and build on it.
• Matching your brand with your position. If you say you are premium, your packaging should not look cheap.
• Stay consistent. Do not change your promise every month. Customers trust businesses that are steady and reliable.

Personal Positioning as a Founder

Strategic positioning is not just about the business, the founder,, is also part of the brand. How you introduce yourself, what you post online, and how you talk about your vision all help position your startup.

One thing I have loved about the LEO ecosystem is seeing the founder getting involved in the social activities of the system. I am a new user with less asset holdings and scanty knowledge os what is happening, but each time I receive replies from Khal, the feel is out of this world.

Khal's reply to my Thread

I am encouraged to learned from how he is buying into the LEO products, and I am trying to align my investment routes to his.

Khal stating his preference for LSTR as SURGE payout and why

Strategic positioning is not about being the biggest, but about being the clearest in the minds of your customers and clients. When people think of your business, what one thing should come to their mind? That is your position. Own it and protect it.

Remember, small businesses win not by doing everything, but by doing one thing really well and making it known.

I am your Blockchain and Technology Journalist.

#DiaryOfABlockchainTourist

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