Entrepreneurs and brand promoters: relationship, not conflict

Hello everyone, Nowadays, a strange competition is seen on social media entrepreneurs on one side, brand promoters on the other. Both sides are important from their point of view, but an invisible war is silently going on between them. I often notice that where cooperation should be concerned, there are shadows of misunderstandings, complaints and resentment.
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Personally, I think that the work style of these two parties is different, but the goal is the same — success. An entrepreneur is a person who builds a business with their own hard work, courage and investment. To build a brand or organization, he has to give not only money, but also time, talent, patience — everything. After sweating for many years and working day and night, he turns a dream into reality. Therefore, the place of an entrepreneur is a lot of hard work, a lot of responsibility.

On the other hand, the hard work of brand promoters is no less. They make other people's brands known through their own qualifications, skills and popularity. To be a good promoter, you have to do everything: create content day and night, communicate with the audience, and build your name and credibility. This is also a tough battle, only its type is different.
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But the problem starts when the understanding between these two sides is lost. Many entrepreneurs feel that some promoters demand unnecessary extra charges for their services. On the other hand, according to the promoters, they have built a position through many years of hard work, so the price of that work should also be fair. This difference gradually turns into bitterness, and from there begins this invisible battle called “entrepreneur vs. promoter”.

I think that this conflict can be resolved — if both sides are a little tolerant. If entrepreneurs understand that promoters are also partners in their business, and if promoters set their charges in a way that is within the entrepreneur’s reach, then the relationship can become much better.

We all know that in today’s business world, it is difficult to survive without promotion. But promotion is effective only when it is based on mutual respect and understanding. If entrepreneurs and promoters learn to value each other's hard work, this "war" can end, and a new path forward together can be opened.

Therefore, I believe that this relationship can be strongest not through competition, but through cooperation. Because after all the goal of both the parties is the same – to reach the pinnacle of success.

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