Old vintage Soviet Calendar

I have found this small calendar, it dates back from Soviet russian era... On the back, as you can see is the year 1985. In front, there's an anime-type image of a child with a cat, and inscription "chuchelo - mquchelo" (which sounds hilarious, by the way). If I try to translate it in english, it would be "meowing dummy"...what!?

Images: via my phone

Godspeed!